300FOR300- Website
PROBLEM
300FOR300 is a new non-profit serving girls of color in Louisville, Kentucky. The founder reached out because they wanted to their website to inform potential sponsors and encourage more small donations.
300FOR300’s Original Homepage
300FOR300’s Original About Page
PLAN
We created a comprehensive sitemap that would show the range of the program and guide each user (participants, regular donors, sponsors) to the right information page. In addition, each page had several call to actions that would encourage users to navigate toward an end goal (words in red).
Sitemap for New Website
SOLUTION
Clearer language was used in the header / footer (navigation) so that each users could find the right page (i.e. participants > program). Call to action buttons were also added at the top and bottom of each page, always giving users the option to learn more about the program or reach their end goal (i.e. participants > program > apply).
300s New Homepage
300’s New Program Page
300’s New Support Options
RESULTS
In progress.
