Stuart Cinema & Cafe- Social

Digital Marketing

Mar 1

PROBLEM

A large portion of Stuart Cinema & Cafe’s website traffic and ticket sales were from search engine inquiries and local Yelp listings, as seen in the charts below. The business, however, had poor brand loyalty, which would improve through multi-channel social posting.

PLAN

Stuart Cinema needed a strong content strategy that matched the top movie houses of the area. We also wanted to incorporated automated tools that scheduled posts at prime hours.

SOLUTIONS

The following solutions were applied to four social channels: Facebook, Twitter, Instagram and Youtube. Posts were automatically scheduled twice a day on Facebook / Twitter, once a day for Instagram, and once a week Youtube.

Mixed Media: We alternated between movie posters, scene images, quotes, reviews and trailers to promote the same films for multiple weeks.
Promoting Additional Services: Stuart Cinema has other sources of revenue including the cafe, rentals and filmmaker production services. These topics were interspersed between film promotions to build brand awareness.
Optimized Hashtags: We chose to work with a limited number of high performing hashtags depending on the subject matter (ie. #film #movie #lunch #artist). This would increase our exposure to customers that follow similar accounts.

RESULTS

Site Traffic

Site traffic from social media improved 2% overall, with a significant increase in traffic from Facebook.

Social Portfolio January Social Breakdown.png

Social Portfolio February Social Breakdown.png

Social Engagement

Within a month, impressions and profile visits tripled on Twitter (see below), increased link click rates by 50% on Instagram and doubled daily page engagement / reach on Facebook.